"Love is the most important thing in the world, but baseball is pretty good, too.”  

Yogi Berra 

John Pfaender, CEO

As CEO of The Ministry Wire, John is a distinguished business leader and the visionary owner of Lasting Media, a creative media agency renowned for its impressive growth over the past five years and a thriving, ever-expanding client base within the non-profit and entertainment worlds. With over two decades in the creative and marketing fields, John has not only founded multiple companies but has also steered them to substantial success, leaving a significant mark on the industry. Under John’s leadership, Lasting Media has played a crucial role in advancing the causes of pro-life organizations and engaging in projects that foster meaningful societal change. Additionally, Lasting Media is proud of their work in revitalizing the iconic VeggieTales brand, broadening its reach and impact among new generations. The testimony of Jason B. Jones, Vice President of Marketing at David C. Cook, encapsulates Lasting Media's impact: “Lasting Media has become a trusted partner that consistently provides exceptional content that engages and inspires our audience. Their commitment to quality ensures that every piece of content is expertly produced and polished to perfection. They firmly believe, as do we, that a story of substance can truly transform lives.” John’s upbringing in a military family taught him the values of servant leadership and loyalty, learned from his father's example of putting people first. These values are deeply embedded in his business philosophy, which prioritizes the well-being of his employees and the satisfaction of his clients, ensuring high-quality and timely service. His partnerships with prestigious entities like NBC, Universal, Capital Music Group, The White Rose Resistance, The United Way, Dreamworks Animation, Roadside Attractions, and Spotify further exemplify the reach and influence of his leadership in the entertainment and non-profit sector. Rooted in his faith in God, fierce loyalty and unwavering patriotism, John’s leadership style is characterized by a relentless pursuit of excellence and integrity, making him a beacon of ethical entrepreneurship in the media industry.